Conor Mcgregor Whiskey Brand Dispute

The Rise of Proper No. 12

Conor McGregor, the former two-division UFC champion, has long been known for his explosive personality inside the Octagon. Outside of fighting, he has built a diverse business portfolio, with his Irish whiskey brand Proper No. 12 standing out as a flagship venture. Launched in 2018, the brand quickly gained traction, leveraging McGregor's global fame to become a notable player in the spirits industry. The whiskey, named after the Dublin 12 postal district where McGregor grew up, was promoted as a premium product with a distinct Irish heritage. However, behind the scenes, the brand's success was not without controversy. A dispute over the ownership and creation of Proper No. 12 led to a legal battle in the High Court, pitting McGregor against a former friend and sparring partner. This conflict highlighted the complexities of celebrity-backed businesses and the fragile nature of personal relationships when commercial interests take center stage.