First, I need to write an original article for the keyword "Dustin Poirier Fight Buy". This means the article should focus on the fight buy rates for Dustin Poirier's fights, likely discussing his most notable pay-per-view events and what drives his buy rates. I'll use the provided context, but note that the context seems scattered with references to UFC events like UFC on ESPN on June 27, 2020, UFC 242, and UFC 318, but it's not directly about Poirier. However, I can infer that Poirier fought on some of these events. For example, UFC on ESPN on June 27, 2020, might be related to Poirier vs. Hooker? Actually, let me check: Dustin Poirier fought Dan Hooker on June 27, 2020, at UFC on ESPN 12. That was a fight on ESPN, not a pay-per-view, so "fight buy" might refer to pay-per-view buys for his fights. Poirier is known for his fights in UFC, especially with Conor McGregor, which had high buy rates. The keyword is "Dustin Poirier Fight Buy", so I'll focus on the pay-per-view numbers for his fights. I need to write 600-900 words with natural headings and avoid unsupported claims. I'll structure the article to discuss key fights, their buy rates, and what contributes to his draw. Outline: - Introduction: Briefly introduce Dustin Poirier as a top UFC fighter with significant pay-per-view success. - Body: Discuss key fights with high buy rates, such as his fights against Conor McGregor, Khabib Nurmagomedov, and others. Use data if available, but avoid unsupported claims. Since I don't have exact buy rates, I'll speak in general terms or reference known figures. - Conclusion: Summarize his marketability and impact on fight buys. I'll use the provided context sparingly. The context mentions "Relive this classic UFC matchup from UFC on ESPN on June 27th 2020, between two UFC brawlers" which is likely Poirier vs. Hooker, but that was on ESPN, not PPV. Also, "UFC 318" seems like a typo, but I won't use it. "UFC 242" was Khabib vs. Poirier in 2019, which was a PPV event with good buys. I'll incorporate that. The context also has Spanish phrases, but I'll write in English as per the requirement. Ensure the article is SEO-friendly with natural headings. Use H2, H3, etc., but the requirement says "Return only safe HTML using h2, h3, p, ul, ol, li, strong, and em tags." So I'll use those tags in the response. Now, content: **Introduction:** Dustin Poirier has become one of the most compelling figures in mixed martial arts, consistently drawing high fight buy rates for his pay-per-view events. His journey from a featherweight contender to a lightweight champion has been marked by thrilling battles that captivate audiences worldwide. **Headings:** - The Rise of Dustin Poirier as a Pay-Per-View Draw - Key Fights Driving Buy Rates - The McGregor Series - The Khabib Championship Clash - Other Notable Bouts - Factors Behind Poirier's Buy Rate Success - Conclusion: A Star in the Making? I need to write 600-900 words. Let me draft. **The Rise of Dustin Poirier as a Pay-Per-View Draw** Dustin Poirier's career in the UFC has been defined by his gritty performances and willingness to face top competition. This has translated into significant pay-per-view success, particularly in his most high-profile fights. His ability to sell fights stems from his fan-friendly style and compelling personal story. **Key Fights Driving Buy Rates** **The McGregor Series** One of the most significant contributors to Poirier's fight buy numbers is his trilogy with Conor McGregor. Their first fight at UFC 178 in 2014 was not a major PPV event for Poirier, but their subsequent bouts at UFC 257 in January 2021 and UFC 264 in July 2021