Why “How to Make It in America” Was Cancelled: A Look Back
HBO’s How to Make It in America debuted in 2010 with a promise to explore the gritty, fast‑paced world of New York’s fashion and startup scenes. Despite a passionate fan base and critical praise for its authentic storytelling, the series was cancelled after two seasons. This article examines the factors that led to its demise, the reactions from creators and viewers, and what the cancellation means for similar shows.
Ratings and Viewership Numbers
The most immediate cause of the cancellation was the show’s modest audience size. While the first episode attracted roughly 2.6 million viewers, numbers quickly tapered off. By the end of season two, average weekly viewership hovered around 1.2 million, well below HBO’s threshold for renewal. In a network where flagship series often exceed 5 million viewers per week, the decline was a clear signal that the series was not meeting commercial expectations.
Production Costs vs. Revenue
“How to Make It in America” was filmed on location in Manhattan, a decision that added significant production expenses. The cost of securing permits, paying New York City crews, and outfitting characters in authentic designer wardrobes placed the show in a higher budget tier than many scripted dramas. When combined with dwindling ratings, the cost‑to‑revenue ratio made the series a financial liability for HBO.
Creative Shifts and Network Strategy
During its run, HBO began shifting its programming focus toward prestige dramas and limited‑series events. The network’s strategic pivot meant that mid‑range comedies like How to Make It in America were less likely to receive continued investment. Executives cited a desire to “double‑down on content that drives subscriber growth,” a priority that left the series vulnerable.
Impact on the Cast and Crew
After the cancellation, the series’ creators and actors moved on to other projects, but the experience left an imprint on their careers.
- Ben and Cam—the show’s protagonists—were praised for their chemistry. Both actors have since landed recurring roles in other HBO series.
- Ronnie Floyd, the documentary filmmaker who chronicled the series’ behind‑the‑scenes journey, turned his experience into a short documentary titled “PLS LIKE, COMMENT, SUBSCRIBE! :D.” The piece was written, edited, voiced, and created by Floyd, offering fans an insider look at the show’s production challenges.
- Supporting cast members, including several fashion industry veterans, used the exposure to launch consulting businesses and appear as guests on popular podcasts.
Fan Response and Online Community
Despite its short run, the series cultivated a dedicated online community. Fans rallied on social media platforms, urging HBO to bring the show back. The following channels were central to the conversation:
- Facebook: sidereel –
