How To Make It In America M83: A Deep Dive into HBO’s Cult Classic
When HBO launched How to Make It in America in 2010, it offered a fresh look at New York City’s hustling creative scene. The series follows Ben (Bryan Greenberg) and Cam (Victor Rasuk) as they chase the elusive American dream, navigating fashion, nightlife, and the ever‑changing world of entrepreneurship. Over the years, fans have revisited the show through retrospectives, podcasts, and even music‑driven discussions that link its vibe to the electronic sounds of French band M83. This article explores the series’ premise, its cultural resonance, and practical takeaways for anyone wondering “how exactly do you make it?” today.
Series Overview: The Core Premise
Set against the backdrop of Manhattan’s SoHo district, the eight‑episode arc tracks two friends from different backgrounds:
- Ben – a Brooklyn‑raised, college‑educated designer with a polished aesthetic.
- Cam – a charismatic, street‑savvy hustler with deep connections in the club scene.
Together they launch “Crisp,” a high‑end sneaker brand, hoping to secure a partnership with a major retailer. The show blends drama with humor, offering a realistic snapshot of the networking, setbacks, and small victories that define the startup journey.
Why the Show Still Resonates
More than a decade after its cancellation, How to Make It in America enjoys a steady stream of fan‑generated content:
- Retrospective videos on HBO’s official channel recap each episode’s key moments and highlight the series’ fashion influence.
- Hip‑hop podcasts feature episodes where hosts dissect the show’s cultural impact, often citing the opening theme and its blend of electronic beats.
- Social media threads regularly ask fans to
